DETROIT – It’s an organization rich in history and poor on public relations. The Scarab Club, which turns 110 next year, has not always done a good job of promoting itself. But thanks to a powerful new marketing campaign done gratis by the Mars Agency and promoted by Marx Layne Public Relations, the Club is hoping for a rebirth.
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The Scarab Club has been a part of cultivating and incubating Detroit’s artists and musicians for close to 110 years. This week the Scarab Club has unveiled a new marketing campaign to bring more attention to the work they do fostering the creative community in the city of Detroit. The Scarab Club partnered with The
DETROIT — For an arts and culture destination, the Scarab Club’s location — directly behind the Detroit Institute of Arts, at the corner of Farnsworth and John R streets — couldn’t be more